Selected projects in marketing analytics, strategy, customer research, and business analysis.
Compared potential industry verticals for an early-stage AI company and developed a strategic recommendation based on market attractiveness, competitive differentiation, adoption barriers, and implementation feasibility.
Developed and tested a B2B acquisition funnel for SME fitness businesses, connecting positioning, HubSpot landing pages, Google Ads, and conversion performance analysis.
Conducted customer research for a Barcelona hi-fi bar to understand barriers to weekday visits and translate customer insights into a measurable growth and communication strategy.